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Why are contemporary art fairs needed in Russia?

Why are contemporary art fairs needed in Russia?

In recent years, the domestic art environment has been expanded with new contemporary art fairs. In 2017, SAM FAIR is being created in St. Petersburg on the basis of the Street Art Museum. In 2019, DA! launched in may.MOSCOW. On the eve of Cosmoscow 2019, we will talk about the importance of these institutions for Russia, local artists, and the development of the art environment in General.

What is the significance of these events? First, contemporary art fairs create a professional environment where each specialist can share their experience, knowledge, and make important contacts. For artists, this is a great opportunity to Express themselves to specialists and find their potential buyer.

Being a concentration of artists, art objects, gallery owners, curators, the fair helps to maintain the local market and creates favorable conditions for the development of art in our country.

The only international contemporary art fair in Russia today is Cosmoscow. It has long expanded its borders and adapted to the format of the Biennale with its educational programs, lectures, and parallel exhibitions.

In addition to domestic galleries, art institutions from Italy, France, Finland, Austria, Germany, and Poland are constantly participating in the fair. For foreign galleries, this is a great opportunity to get acquainted with the Russian audience, their tastes, interests, and find a potentially new audience. Foreign institutions can also be an example for the domestic art business in creating stands, promoting artists, and positioning the gallery as a brand.I.

https://www.cosmoscow.com/ru/

Fairs are increasingly taking over the entire city, conducting parallel programs, creating lecture and educational formats. If earlier these institutions were closed art parties, today every visitor can become a part of the event, gain experience, knowledge and a work of art of different price ranges.

Cosmoscow not only promotes sales of art directly from gallery stands, but also initiates the replenishment of the MMOMA collection, which guarantees many artists stability and access to a new level. Encourage the creativity of artists and awards, grants, art residencies with partners of the fair.

"A good indicator on the market is the appearance of new galleries, which is visible even to our expert Council, which selects them for the fair. The number of viewers is also growing, and the art is becoming more interesting and deeper than in the peak years of financial markets. The quality of the public and the collecting process is changing, and purchases are becoming more conscious."- says Cosmoscow founder Margarita Pushkina.

The St. Petersburg SAM FAIR is characterized by more affordable prices, which contributes to the formation of new collectors. The availability of art helps to attract a new audience, sets the aesthetic taste and understanding of modern art.

The peculiarity of this fair is also the participation of artists from all over Russia. At SAM FAIR, you can see famous Vladimir Abikh, Irina Korina, as well as artists from Perm, Yekaterinburg, Smolensk, etc.

The fair also initiates discussions and raises important questions from the series: what is the economic component of Amateur and professional art collecting, why buy art, why place art at home, and how to become a collector.

The slogan of the youngest fair is DA!MOSCOW is the "Art to buy!". This institution has a more elite level – "fair of masterpieces", as the Creator Vladimir Ovcharenko says.

It was also possible to see a new format-art battle, when two artists create their masterpieces in the "ring" under the close supervision of the viewer.

In General, the advantage of such fairs is that they can develop into a global project with their own collection of contemporary art. They set trends, increase the cost of artists, update genres and trends, and create a serious competitive environment.

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